Description
Introduction: What is Copywriting? Why is it Important for my Business?
Copywriting is a term that describes all the words or ‘copy’ that you use to persuade a person to take action.
It shows up on your sales pages, marketing materials, blog posts, emails, and anywhere else where you want your reader to do something.
And copywriting is definitely an art.
In some cases, changing just one word can make the difference between 10 people buying your product… and 1,000 people buying it!
When done right, the words you use on your website, brochures, and even on your social media accounts can mean the difference between being a struggling one-man show to becoming a thriving, profitable business.
But, good copywriting is not a just a matter of sitting down and writing. You need to learn the key things to focus on that are proven to get results.
In fact, there are proven formulas that great copywriters rely on for every single piece of copy they create.
We’ve created a course that will teach you step-by-step how to apply the proven tips and formulas of copywriting, and you’ll start writing high-converting copy right as you go through the course.
Do any of these describe you?
- Your competition is far ahead of you with a great website, marketing materials, and strong social media posts
- You need to build your email list, but you don’t know what to say to get people to give you their email address
- You know you could get more business, if only you knew how to write a good sales letter or marketing brochure
- Your website and landing pages have great traffic, but very low conversion rates
- Your blog posts, emails, and social media updates never seem to get read
If any of those sound vaguely familiar, then take a look at our newest course…
In Copywriting 101 for Small Business Owners, we’ll walk you through the whole process of getting started with copywriting formulas, tips and tricks.
You’ll set your goals for writing copy that gets your leads to take action, and you’ll identify exactly which tasks to start first.
You’ll even put together a plan and walk through the steps for creating powerful new content for your website, marketing content, or social media promotions.
And, you’ll learn how to make sure what you write is found by Google with the right SEO techniques, too.
By the end of this course, you’ll be able to:
- Understand exactly what copywriting is and how it plays a role in the success of your business
- Identify different ways you can use copywriting RIGHT NOW to improve your business
- Apply the techniques that great copywriters use to improve their conversions
- Use several copywriting formulas that have been proven to convert passive readers to buyers
- SEO techniques that will help your writing get found by Google
- Explore 5 companies that are known for their creative and professional copywriting and identify what makes them so successful
- Create your action plan for updating existing copy and creating new copy that converts!
We’ve divided up the course into easy, bite-size sections so you won’t get overwhelmed. And, you’ll have no reason to procrastinate!
You’ll also get graphics and tools to help you remember what you’ve learned and to put it all into action.
For each section, you’ll get a Workbook to take notes and complete the activities, along with a Summary Cheatsheet to keep by your side as you expand your copy writing activities.
What’s Included
Introduction: What is Copywriting? Why is it Important for my Business?
We’ll start by discussing the meaning of copywriting, how it is used, and why it is important for the success of small business owners and entrepreneurs like you.
Module 1: How to Become a Better Copywriter
In Module 1, you’ll jump right into some proven techniques and shortcuts that you can apply to your copywriting immediately. Often, it’s little changes in words that can make the biggest impact on your results.
Module 2: Proven Copywriting Formulas
In Module 2, you’ll learn powerful copywriting formulas that make it easy to know just what to say to your audience, even when you can’t talk to them face to face about your products and services.
Module 3: Get Found and SEO Tips
Now that you’ve started applying your new copywriting skills, in Module 3 you’ll identify what you’ll need to do to make sure all that powerful writing gets found by Google and seen by your new customers.
Module 4: Learn From Companies That Get Copywriting Right
In Module 4, you’ll read about and learn from companies that lead the pack in creating powerful copy that gets them new customers and presents them as leaders in their industry.
Conclusion: Create Your Action Plan for Success
You will be writing winning copy by the end of this course, but that’s just the tip of the iceberg. In the concluding module, you’ll spend some time reviewing what you learned and you’ll put together a checklist and action plan for moving forward to success.
By the end of the course, you’ll be well on your way to creating:
• powerful sales letters
• professionally written marketing content
• high-converting website copy
• engaging social media content
As well as all types of content that grabs people’s attention and gets them to take action!
Start using powerful words and content that will bring you new customers and persuade people to take action today!
