YouTube and Marketing
If you own a business, then you know how vital it is to have a viable marketing plan so you can make the profits you need to succeed. YouTube should be an important component of your marketing plan. More than one million advertisers are using Google ad platforms, the majority of which are small businesses. Did you know that Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers?
YouTube Works for All Businesses Large or Small
It doesn’t matter if you are a one-person shop or a company with thousands of employees. YouTube videos and channels are key to having a widespread and efficient online marketing presence to attract and keep customers. People want instant gratification and a video lets them see exactly what you can provide for them via media right now. That is almost as good as having you in front of them in person.
YouTube has over 1 billion users and is second only to Google among the most used search engines. People are signing into it more and more every day, and if your business doesn’t get in on this fast paced phenomenon, then it might not survive. Digitization is a necessity for all businesses on or offline.
The bottom line is that in today’s fast paced Internet centric world, if you don’t get your company out there on YouTube, then you are losing what could be thousands of dollars or more in profit.
How to Take Advantage of YouTube for Your Business
So, now that you understand, how can business owners take advantage and use YouTube to generate more success? First, you have to make videos about your products and services. This can be done in a number of ways from creating your own video to hiring someone to do it for you. It doesn’t have to be expensive.
Even a few simple and short videos telling your potential clients who you are and what your products and services can do for them will go amazingly far to add to your client list and earn you more profits. Just make sure to use the same keywords in all of your videos so you will be ranked by Google and the other search engines when potential customers are searching online for the type of products and services your company provides.
Once you have made a video and uploaded it to YouTube, then you have to place it in the best locations online to get it noticed by your targeted audience. You can do that in several ways, including posting it on a company blog, (if you have one), or linking to it from your company website or Facebook pages. Then, you can start a conversation with your customers and get their feedback instantly on what they think about your new video!
YouTube is a great media channel to help your business save time, (create tutorials so you don’t have to repeat yourself a thousand times), and make money. Take advantage of this great Internet marketing source by signing up for a new account, (your own YouTube channel),–or if you already have a gmail or any Google account, you can use the same login and password to create your YouTube account.