A backlink, (often referred to as an incoming link), occurs when another person links to your site from theirs. Basically backlinks are all about getting traffic to your website, which any webmaster will agree is a very important part of achieving success.
Fact: search engine optimization is very important and you need to keep it in mind as you are creating your website.
It works like this, first, you build a website, incorporating the right structure and keywords so that your site is search engine optimized. If you use the right SEO (search engine optimization) strategies, when someone goes into a search engine to look for something that your business offers, you will come up on the first page of the search engine results. While this is the best place for you to be, keep in mind that no good SEO firm, (using only white-hat, organic tactics), will guarantee you first/top of page results.
While structure and keywords are important to keep in mind as you create and add to your website, another important factor of good SEO for the rest of your website’s life is adding and maintaining backlinks.
Because search engines use backlinks to rate how worthwhile or valuable your site is the more sites that you have linking to your site, the better you will look to the search engines. The end result is that you move up in rank.
While the quantity of the backlinks contributes to your ranking, it is also important to make sure that you maintain high backlink quality as well. Try to avoid having backlinks from sites that have nothing to do with your site. Also, it is better to have backlinks coming from other highly ranked sites, (as long as they are related to yours).
There are many ways to go about building backlinks. You can hire a business to do it for you; just make sure that you do the research to ensure that you will be getting enough high quality links for what you spend. You can also do this yourself. It is quite time consuming and can be frustrating, but it is crucial to the ranking of your site.
If you decide to do your link-building yourself, you can:
• manually request others to link to you
• you can submit your site manually to the most reputable directories
• you can submit articles that link back to your site to the many article directories
• you can participate in forums and other social media platforms so that people are constantly clicking on your link.
These are just a few of the ways that you can go about increasing the number of backlinks to your site. Need help with SEO?