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How to Avoid Losing Your Business to a Massive Lawsuit It’s important that the claims your copy makes; deliver. This is essential for gaining your customers’ trust and keeping them loyal. But, there’s an even more important reason why you have to back up your claims – it could mean serious legal trouble if you […]
About the Author Colleen Corkery is a Content Marketing Manager and Managing Editor at VerticalResponse. https://www.verticalresponse.com/blog/copywriting-cheat-sheet-how-to-write-for-email-social-media-and-web